Brand identity + website
MOCO (Motherless Collective)
Introducing Motherless Collective (MOCO) – a First Nations Drag Collective celebrating Blak beauty and expression.
Background
Formed in 2021, MOCO (Motherless Collective) was born from three Naarm (Melbourne) based drag queens: Cerulean, Mora and Stone – as a way to share their art and drag community with the world.
Challenge
How do you create a brand identify that represents the collective power of three drag queens?
We wanted to ensure that MOCO represented everything that Cerulean, Mora and Stone celebrated and wanted to share with others: Blak love, strength, joy, creativity, and freedom.
Approach
I developed a brand identity to support the launch of MOCO, together with a brand new website to establish their presence as the drag queens, locally and globally.
